Strategic Internationalization of Small High-Tech Enterprise from a Small Country: Advantage, Disadvantage and Strategy Development and Implementation
DOI:
https://doi.org/10.58885/ijbe.v07i2.140.cdKeywords:
Hight-tech firms, revenue, NZ and Australia, Global Partnerships, PEST factors, etc.Abstract
Despite the internationalization of high-tech enterprises from large counties often appearing on the news and in academic journals, small firms from small countries have been ignored. This research brings up a strategic entrepreneurship study focusing on small firms in a small country to fill the research gap. A qualitative method of case study is deployed in this study. The paper argues that small firms have advantages and disadvantages to engaging in the internationalization process through a detailed combined SWOT and Uppsala model analysis. However, extra caution must be taken in setting strategies for markets and partnerships. The paper concludes that cultural distance plays a pivotal role in success, and small high-tech firms must consider cultural norms in the internationalization process.
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